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Hosted by Deidre Paknad, WorkBoard CEO
In this episode, WorkBoard CEO Deidre Paknad first discusses 4 common communication fails that undermine strategy operations leaders and executives and the simple word judo moves that work. Spoiler alert: "Do OKRs" is one of the biggest fails! She then zooms out to discuss how to communicate to mobilize people by meeting them where they are. Deidre provides a framework and guide based on your audience’s scope of responsibility and their change readiness which you can also read here. Knowing why people would change will help you communicate why they should change!
About Deidre Paknad
Deidre Paknad has founded and led three tech startups, acquired companies and been acquired, and led a high-growth business as an executive at IBM for several years; this affords her a unique perspective on using both speed and scale to drive growth. In her role as CEO at WorkBoard, she works with senior leadership teams at some of the world’s largest companies to clarify, align, and drive strategic priorities with greater speed and agility. She is a frequent speaker on Outcome Mindset™ and tapping into ambition.
Deidre has over a dozen patents and has twice been inducted into the Smithsonian Institution for innovation. Goldman Sachs named her one of the 100 most intriguing entrepreneurs of 2019. Deidre hosts The OKR Podcast, which focuses on accelerating outcomes and fostering an outcomes culture.
