Asking your team to start work without connecting it to the strategy is a bit like this:
Leader: I want you to run a race.
Team: Great. How far?
Leader: Don’t worry about that. You just need to know that we are running a race.
Team: Ok boss. Running on trails or asphalt?
Leader: Does it matter?
Team: Erm, okay. Last one… Is it flat, or should we train for hills?
Leader: I don’t know. Let’s just train for both.
Remember, your job as a leader is to translate the strategy and connect your team's work to it. Get it right, and it will show up in your next engagement score.
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