Marcus East, Chief Digital Officer
Kate Boatman, VP of Digital Product and Business Management
The Power of Aligning on Great Outcomes
As Chief Digital Officer and member of the Senior Leadership Team, Marcus East heads the drive to digital at T-Mobile, including many aspects of its digital transformation. An OKR fan from his tenure at Google and Apple, he uses WorkBoard and OKRs to align, mobilize and accelerate T-Mobile’s innovation agenda and elevate cross-organization transparency and collaboration. Along with VP of Digital Product and Business Management Kate Boatman, he discussed the importance of getting the leadership team aligned, and how balancing aspirations and achievement requires not just OKRs but a digital operating rhythm that enables focus and faster decisions every week.